Interview: Q&A with Nom Foods founder Steph Croft-Simon

Nom Foods are an organic and ‘free from’ brand who’s products are packed with superfood goodness, 100% GMO free and ethically sourced ingredients.
Who doesn’t love guilt-free treats?!
I had a chat with founder Steph Croft-Simon to find out more about why she started the company and what exactly makes Nom products so special.

1. What inspired you to create Nom Foods?
I developed allergies in my early twenties while I was at university, around the same time that my Mum was diagnosed with cancer. As a family, we had always eaten a healthy diet, but it was at this point that we took more of an active interest in diet and nutrition. I cut out dairy, refined sugars and wheat from my diet and immediately saw that changes. I wanted to make free-from foods which were appealing to everyone, not just those with an allergy or intolerance. I chose some of my favourite superfoods and started developing recipes and products.

2. What makes Nom Foods special?
Nom Foods is special because our products are 100% organic, vegan and ethical. They taste good and also do good. We believe that you shouldn’t have to choose between taste, health and convenience. I knew from my own personal experience that there was a gap in the market for what we are offering and we are all about making it easier for people who are on specific diets.

3. What is a Nom Bar?
A nom bar is 52 grams of pure, organic, vegan, ethical deliciousness! Made without dairy or refined sugars and packed with superfoods like coconut oil, cacao nibs and cacao powder. It is a slow-releasing and convenient way to get some nutritious ingredients down you, while you’re on the go.

4. Tell me more about the new Nom Granola…
Nom granola is packed with omega 3, antioxidants and superfoods, like the bars. It’s also vegan, organic and made using ethically sourced ingredients. We pride ourselves on creating innovative products and being the first to use ingredients in different ways - e.g. our use of coconut oil in the bars which allows us to ditch the dairy.

5. How important is it to eat organic?
We believe it’s very important to eat organic, GMO free food wherever possible. Organic food is food which is produced using environmentally friendly and animal friendly farming methods and we believe that this way of farming and eating is best - not only for your body, but for the planet too! All of our products are certified organic by the Soil Association and we are very proud to display their logo.

6. Why is fair trade and ethically sourcing food so important?
It’s important because it means that as a brand, you’ve consciously sourced ingredients which aren’t necessarily just the cheapest, but ones which are doing some good - for the people who farm it, the environment etc. The fact that we ethically source ingredients not only means that we can maintain our integrity and stay true to our values as a business, but also that our ingredients have a brilliant story behind them. I also think that consumers are looking for more from food brands these days - there are lots of organic products on the market - but to say that we’re also using ethical ingredients adds an extra string to the nom bow!

7. What are three of your favourite ingredients?
Coconut oil, Cacao Nibs and Cacao powder. Good job nom bars contain them all!

8. Any nutritional secret weapons?
The wonderful coconut! Raw, Organic, extra virgin Coconut oil - for frying, baking, roasting chickens, spreading on toast - we use it for everything! Studies show it can boost immunity, act as an antibiotic and help regulate blood sugar levels. We also love raw coconut water for hydrating because it’s full of electrolytes and fresh coconut chunks as a snack!

You can find Nom Foods products at Planet Organic stores, Whole Foods stores, and lots of independent health food stores, cafes, gyms and delis! See www.nomfoods.co.uk for a full list of stockists and more info.